The Hollywood star Pierce Brosnan who’s known as ‘James Bond’ all over the world shocked his fans with endorsement of the pan masala brand ‘Pan Bahar’ in India early this month.
Now the Bond actor in an exclusive interview to People.com has expressed a deep regret for it saying he wasn’t aware of what he was endorsing.
Hugh told the magazine, “As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products,” the statement read. “I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.”
Pan Bahar, known as pan masala in Hindi, is made from a mixture of nuts, seeds, herbs and spices. It’s been associated with bad health and is also blamed for the red-colored spit stains visible in public areas in India.
Brosnan’s contract details that he was to advertise a “breath freshener/tooth whitener,” which wouldn’t include an ingredient that turns saliva red.
Brosnan was futher quoted saying by People.com, “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,”
The James Bond actor said he demanded that the company remove his image from all their products, and assured that he had no knowledge that he was endorsing items that would have a negative or painful reaction in India.