Mumbai: Bollywood actor Shah Rukh Khan, co-producer of 'Ittefaq', claimed that the upcoming Bollywood thriller will be 'liked, loved and appreciated' for its content.
While talking to media at a press conference, the 51-year-old confessed thriller was one of his favourite genres.
"The important thing to know is, normally we make a lot of films, which are template driven. Most of them are similar," he said.
"But I think this film will be liked and loved and appreciated for the content, more than anything else. Not any less for the acting obviously or the directions. I think the contentis really important for the film.The less spoken about it, more seen and presented would be better for 'Ittefaq'," the 'Raees' star added.
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The movie stars Akshaye Khanna as police officer, who is investigating a double murder case that has only two witnesses, who are also the prime suspects.
The suspects - Vikram (Sidharth Malhotra), an acclaimed writer and Maya (Sonakshi Sinha), a young homemaker, have different narratives about the events of that fateful night.
The film is slated to release on November 3.